Last year, Hamlyns of Scotland launched new ranges of convenient porridge pots and sachets to complement their traditional range. Since then I have undertaken a wide range of activities to promote the new products including trade and consumer media relations, sourcing and co-ordinating the production of a new exhibition stand for trade and consumer shows, consumer advertising, extensive consumer sampling at shows and events throughout Scotland, and press competitions in a range of publications including Scotland in Trust, the Sunday Post and the Press & Journal, and most recently with several high profile food bloggers.