BRAND DEVELOPMENT

HAMLYNS OF SCOTLAND IS ONE OF SCOTLAND’S LEADING BRANDS OF PORRIDGE OATS AND OATMEAL.

Over the past 16 years, I have implemented a wide-ranging brand development programme to help to grow the brand, and increase general awareness of the health benefits of oats.

This has included:

    • Consumer competitions and promotions
    • Trade press features
    • Website development
    • Stands and demonstrations at events 
including the Royal Highland Show, BBC Good Food Show and Taste of Grampian
    • Consumer advertising
    • Social media management
    • In-store sampling activities
 in multiple retailers
    • Sponsorship management
    • Recipe leaflets
    • In-class activity with Scottish Slimmers
    • On pack competitions with Nick Nairn and VisitScotland
    • School talks and competitions
    • Sourcing a variety of promotional giveaways
    • Developing media partnerships
    • Organising giveaways in goody bags at a wide range of consumer, sporting and charity events

I have a wide range of brand-building experience with Hamlyns of Scotland and would love to have the opportunity to use this to work with other consumer brands.

WANT TO KNOW MORE?

contact me