BRAND DEVELOPMENT
HAMLYNS OF SCOTLAND IS ONE OF SCOTLAND’S LEADING BRANDS OF PORRIDGE OATS AND OATMEAL.
Over the past 16 years, I have implemented a wide-ranging brand development programme to help to grow the brand, and increase general awareness of the health benefits of oats.
This has included:
- Consumer competitions and promotions
- Trade press features
- Website development
- Stands and demonstrations at events including the Royal Highland Show, BBC Good Food Show and Taste of Grampian
- Consumer advertising
- Social media management
- In-store sampling activities in multiple retailers
- Sponsorship management
- Recipe leaflets
- In-class activity with Scottish Slimmers
- On pack competitions with Nick Nairn and VisitScotland
- School talks and competitions
- Sourcing a variety of promotional giveaways
- Developing media partnerships
- Organising giveaways in goody bags at a wide range of consumer, sporting and charity events
